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Top Ten Marketing Tools for Commercial Real Estate

When it comes to technology and software available for use in the commercial real estate industry, the landscape of what is out there continues to grow and evolve rapidly.

By: inMotion Real Estate Media, November 22, 2022

When it comes to technology and software available for use in the commercial real estate industry, the landscape of what is out there continues to grow and evolve at a rapid pace, particularly with the global changes of the past year.

Staying up to date can be time consuming, so we’ve put together our top ten commercial real estate marketing tools to lighten the load. Keep reading for our list of best-in-show commercial real estate technology – the software and tools that aim to improve the marketing experience while also addressing pain points that we often find in the digital CRE space.

1. Matterport

This 3D media platform lets you create, navigate, modify & share interactive 3D & virtual reality spaces. More important than ever in these very hygienic times!

matterport.com

2. SharpLaunch

This powerful CRE marketing software helps building owners, brokers and asset managers save time and streamline their property marketing.

https://www.sharplaunch.com/ 

3. Apto

Apto is a brokerage app developed by seasoned brokers to manage all of your contacts and properties. It provides brokerages with a moldable, cloud-based software solution that brings your full business into one app.

https://www.apto.com/ 

4. Mailchimp

Mailchimp is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties – known primarily for their email services.

https://mailchimp.com 

5. ActiveCampaign

ActiveCampaign is a cloud software platform for small-to-mid-sized businesses that offers software for customer experience automation, which combines the email marketing, marketing automation, sales automation, and CRM categories.

https://www.activecampaign.com/ 

6. Reonomy

Reonomy is a technology platform that provides a simple and easy way for brokers, investors and lenders to sort through commercial real estate information and find deals.

https://www.reonomy.com/ 

7. CallRail

CallRail is call tracking and marketing analytics software that provides tracking and analytics for phone calls and web forms to help you optimize your marketing and increase ROI on your PPC, SEO, and offline ad campaigns.

https://www.callrail.com   

8. Google Analytics

No matter the industry, Google Analytics is the gold standard for most websites these days. Google has advanced analytics that shed light on a variety of your website information, including who your visitors are, how they make their way through your sales funnel and what they do on your website in real-time.

https://marketingplatform.google.com/about/analytics/ 

9. Podium

Podium allows your business to take a proactive approach to building and managing your online reputation, while giving you insight into what people are saying about your business. With Podium you can see online reviews from the most influential review sites, send business review invites via text message, and monitor new reviews as they go live.

https://www.podium.com/ 

10. Canva 

Canva is a graphic design platform which can be used to create social media graphics, presentations, posters, documents and other visual media. The app comes ready to use with a variety of free templates, but also offers paid subscriptions for additional functionality.

https://www.canva.com/

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